Experiential Design
2019 Brumark ExhibitorLive Booth Design
Project Goals:
Brumark Flooring is back with the Advantage XL! The second year after launching the product, this line has been the client's favorite. The goal this year is to attract potential clients and continue to surprise existing clients.
Experience Goals:
With the new look of the brand identity, we again make bold decisions to blow out the new sample cards to mimic a house of cards. The experience showed Brumark’s full product line and provided the wow-effect to show visitors. Visitors could interact with the booth to select a variety of weights and colors of carpeting to meet their needs.
Role:
Experiential Designer at ID3 Group
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Designed promotion booth from conceptual to show opening
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Refreshed visual identity system
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Worked on booth layout and designed graphics are shown in the booth
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Managed booth details and prepared production files for print
