Event Experiential Design
Goop I Goop Immersive 2022
Venue and date: Proper hotel Santa Monica, Oct 16th, 2022
Project Goals:
Create an elevated and cohesive indoor/outdoor Immersive experience at the Proper Hotel Santa Monica for guests to enjoy interactive workshops and one-on-one time with sponsor partners to get hands-on with the latest and greatest in beauty, skincare, and wellness.
Experience Goals:
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Create a floorplan that allowed for shared spaces and multiple activations in each area - indoors and outdoors
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Use complementary creative design and furniture selects to combine the Proper Hotel and goop aesthetic for a curated experience at the venue
Role:
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Lead Designer for this event, designed and assisted production of the event including branded photo moments, experiential activation, and overseeing event graphic design
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Worked closely with the production team and designed experiential elements for the premiere
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Managed event details and prepared production files for the vendors
Produced and Designed with AGENC. Photo by Scott Clark
