Event Experiential Design
Amazon Studios I I Know What You Did Last Summer Premiere
Venue and date: The Hollywood Roosevelt Hotel, Oct 13th, 2021
Project Goals:
Create a premiere for a big tentpole new show for Amazon Studios and create a fun, outdoor experience for one of the first big premieres, while still being COVID-compliant.
Experience Goals:
Talent and press were greeted with a quick, expedited COVID testing process to ensure the safety of all guests. Once negative, the red carpet was outdoors in the parking lot for an easily accessible experience. Once inside the pool area, all things were Hawaiian themed from leis at the entrance to tropical decor and gift bags at each seat. Smoke came over the pool with the DJ in the background setting the tone. After two episodes, guests had the option to grab a honey-themed ice cream to enjoy as they waited for their cars at the valet.
Role:
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Lead Designer for this event, designed and assisted in on-site production of the event including photo moments, S&R, event graphics and overall event design
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Worked closely with the production team and designed experiential elements for the premiere
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Managed event details and prepared production files for the vendors
Produced and Designed with AGENC. Photo by Scott Clark.
