Vanessa Wolf

Project Goals: 

Shelby’s Sugar Shop plans to open stores nationwide. The goal is to introduce the new brand and let the retail space pop in the mall to attract visitors.  

 

Experience Goals: 

The character Shelby brings sweetness and charm. The store is designed to be fun and innovative like her! The concept is to let the candies brighten your world so different candy stations were set up in the space for visitors to explore and get inspired. We created the rest of the space with minimal black and white design so the candies could be the focus. 

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Role:

Experiential Designer at ID3 Group

• ​Helped to organized design drawings for each store location

• Worked as part of the design team to finalize graphic elements for the project